• Global Online Gambling Benchmarking Study – 2016/2017 Edition – Research and Markets

    - Product-related benchmarks, such as product/vertical split,

    cross-selling, breakdown of betting revenues by type of sport

    4 Revenue growth

    12 Active players/customers

    DUBLIN–(BUSINESS WIRE)–Research and Markets has announced the addition of the “Online

    Gambling Benchmarking – 2016/2017 edition” report to their


    - Mobile business benchmarks, such as mobile share of total online

    business,mobile share of total online casino/gaming business

    Part 8 – Regions and regulated markets analyses

    23 Affiliate marketing benchmarking

    7 Operating profit / EBIT

    9 Marketing

    19 Casino games/offers – product benchmarking

    - Revenue growth benchmarks are broken down by products/verticals.

    5 Revenue related benchmarks

    1 Introduction

    18 Casino games revenue breakdown

    2 Key trends and topics

    3 Mobile gambling in the spotlight

    21 Social marketing benchmarks

    Part 2 – Growth benchmarks

    11 Research and development

    - Twitter

    - In-play/live betting benchmarks, such as in-play/live betting’s share

    of total revenue, in-play/live betting gross revenue margins

    8 Profit before tax

    6 EBITDA

    - Player/customer-related benchmarks, such as active player development,

    ARPUs, churn rates

    16 Betting-related benchmarks

    14 Churn rate of active players/customers

    - Current data and KPIs as well as historical data back to 2007 – Our

    benchmark analyses are based on the most recent data and KPIs and also

    trace long-term developments as far back as 2007.

    22 SEO benchmarking – which operators are doing the best job in SEO?

    10 Staff costs

    13 Revenue per player – ARPUs

    For more information about this report visit http://www.researchandmarkets.com/research/wbkzkq/online_gambling

    - Expense/costs benchmarks and margins, such as marketing, staff costs

    15 Overview, comparison, and growth development

    The report offers unprecedented insights into the industry:

    - Facebook

    Part 1 – Online gambling trends and hot topics

    - More product-related topics and benchmarking – Growth potential for

    selected products, benchmarking of product offers, such as number of

    football bets, casino games, lotto and numbers games

    Key Topics Covered:

    17 In-play/live betting benchmarks

    - In-depth mobile gambling focus – We have added still more analyses of

    the mobile gambling business in order to cover the full range of

    relevant mobile KPIs

    - Geographical analyses, such as the level of internationalisation and

    geographical diversification.

    Part 7 – Marketing-related benchmarks and analyses

    - Strategic issues – Strategic topics, such as overall industry climate,


    What’s new in the 2016/2017 edition:

    - More marketing benchmarks – Social benchmarks (e.g., number of

    Facebook Likes and Twitter Followers, …), SEO benchmarks (e.g., Google

    ranking analyses), affiliate marketing benchmarks (e.g., top 30 online

    gambling advertisers/brands on affiliate websites)

    24 Overview and comparison of regulated markets

    The report offers a comprehensive analysis and benchmarking of key

    performance indicators (KPIs), key business figures, relevant margins,

    and much more to enable executives in the online gambling industry to

    improve both controlling and operations.

    Part 4 – Expenses/costs benchmarks

    Part 5 – Player/customer-related benchmarks

    Part 6 – Product-related benchmarks

    25 French online gambling market

    20 Lotto, numbers games, – product benchmarking

    Related Topics: Online


    Part 3 – Key financial results benchmarks

    26 Danish online gambling market

    - Analyses of financial results, such as EBITDA, EBIT, including

    comparison of margins.

    - Google

    Companies Mentioned

    Categories: gambling, Sport, Sport gambling

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